Key Takeaways & Reflection
I sat down with our marketing staff to discuss the major redesign of the product.
Hannah: What was the biggest challenge in the process?
Katya: The biggest challenge was working within our system’s limitations. The way that our back end system is constructed really limits what can be done on the front end. However, constraints are a part of design and I am up for the challenge to work with such constraints. Another challenge was making sure that my work maintained consistency in look, feel, and interactivity as Ben worked on the design elements. This challenge is the reason we started working on the style guide.
Hannah: What advice would you give to fellow UX folks who are getting ready to work on a redesign?
Katya: I have three pieces of advice:
- Iteration is key. I created dozens upon dozens of full designs to small, specific feature designs. The evolution of the design is remarkable, but each iteration brings you closer to a better user experience.
- Since there are so many possibilities and directions to the design, as the designer, you need to just make a decision and just go with it.
There just isn’t enough time to get feedback on every button and every interaction. And in any case, most people aren’t in the weeds like you thinking about every little detail.
- Don’t be afraid to make the wrong decision. Usually, mistakes are caught in testing and feedback sessions. They are early enough in the development process that it’s an easy and cheap fix.
Read more about the process here :
The Gemini Redesign Journey (Part 3)